EVENTS: The Rogers Centre in Toronto wrapped up its annual Spring Fling indoor carnival, drawing over 41,000 individuals from March 13-18. Using 143,000 square-feet of exhibit space on field level, the Rogers Centre packed in 18 amusement rides and other games by operator World’s Finest Shows into the space. With a roof rising 282-feet in the air, the Rogers Center, home to Major League Baseball’s Toronto Blue Jays, was able to bring in such rides as the Century Ferris Wheel and the Cannonball, which drops riders 10 stories in less than two seconds. For those not interested in carnival rides, the Rogers Centre also set up an indoor skating rink measuring 60 by 135 feet. “We had Disney on Ice a few days before the carnival and we asked them if we could keep their ice. It was pretty neat having the actual ice from the show,” said Rogers Centre Communications Coordinator Nadia Flaim. “We didn’t want to get into the business of renting skates, so we had kids bring their own. We included that message in our media campaign and the ice was definitely a hit.”In fact, the event saw an attendance increase of over 46 percent over the previous year, partially propelled by new passport requirements that limited traveling in and out of the country. “We had 6,500 people for our first day, which on a Tuesday is unheard of,” Flaim said.The Rogers Centre has intermittently hosted the festival since the building first opened in 1989 and has consecutively held the event since 2001.Other highlights of the carnival was an appearance by the Teenage Mutant Ninja Turtles, and the Rogers Centre’s use of the center scoreboard to broadcast clips from their new movie, as well as maps and directions around the arena. DEALS: HOK Sport has been chosen by the Pittsburgh Penguins to design a new arena. No financial terms were disclosed of the deal, that will help the National Hockey League team remain in Pittsburgh, with the state providing money from slot machine revenue to build a new arena to replace 46-year-old Mellon Arena, the oldest venue in the league.HOK Sport Managing Senior Partner Rick Martin said the firm had been consulting with the Penguins for some time. “Our previous work with the Pirates and Steelers gives us a strong sense of the history of the region and its sports teams, and we plan to utilize that knowledge with this very special arena project,” he said.Also chosen was ICON Venue Group, which will oversee the construction process.ICON Venue Group and HOK Sport have worked together on a number of projects, including the new Prudential Arena in New Jersey, future home of the New Jersey Devils; the Jobing Arena in Glendale, Ariz., the Pepsi Center in Denver; and the new Sprint Center in Kansas City, which would have been home to the Penguins had they moved to that city following lengthy negotiations. NAMING RIGHTS:The home of theRockford (Ill.) RiverHawks got a new name Tuesday. The RiverHawks and Road Ranger, a Rockford-based gasoline and convenience-store chain, announced a naming-rights partnership that changes the name of the team’s multi-purpose facility to Road Ranger Stadium.“This really gives us the credibility we’ve been looking for in our market and in this league,” said RiverHawks General Manager Josh Olerud. “It makes a big difference to have such a big brand name backing our product.The deal covers five years with options for an additional five years. The financial and other terms of the agreement were not released.“We were originally shooting for 10 years, but they have the option to re-bid on the name in year four and we want to make sure this is a partnership that lasts,” Olerud said,Among the benefits to the RiverHawks are that the team’s tickets and merchandise will be marketed in all of Road Ranger’s area locations. Graphics with the Road Ranger’s logo will appear on the entry to the ballpark, as well as the scoreboard and two stencils near first and third base.“Signs directing motorists to Road Ranger Stadium have been in place on Interstate 90 for more than a month,” said Olerud. “Signs for the stadium have been ordered but probably won’t be installed in time for the May 25 home opener.”Interviewed for this story: Nadia Flaim, (416) 341-1119; Rick Martin, (816) 221-1500; Josh Olerud, (815) 885-2255
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all-day 2019 VenuesNow Conference @ The Conrad Hotel
2019 VenuesNow Conference @ The Conrad Hotel
Sep 10 – Sep 11 all-day
2019 VenuesNow Conference is in NY for the first time. Request your registration invitation at venuesnowconference.com. For sponsorships, contact Aki Kaneko | email@example.com | 310-954-4733.