The interview to talk about the 20th anniversary of Ames, Iowa-based VenuWorks with company president and founder Steve Peters takes place appropriately enough as he is driving to one of his managed venues in Topeka, Kan. For a company that has built its portfolio and reputation in overseeing secondary and tertiary markets and venues mostly in the Midwest, it is clear that for Peters' home is where the heart(land) is.

"We know that our strengths are in the Midwest in the center of t...

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