Abbotsford Entertainment and Sports Centre

Sometimes a simple sales call turns into something much bigger.

In the case of Abbotsford Entertainment and Sports Centre, a routine pitch from Front Row Marketing to Barr Plastics about sponsorship ended with the Canadian arena becoming the first in North America to use rainwater to form its ice surface. 

The arena, which hosts the American Hockey League’s Abbotsford Heat, recently partnered with Barr and Saxon Mechanical in a $...

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