Travelog: Event & Arena Marketing
Conference
Author: Dave Brooks
Date: June 18,2008
Travelog: Event & Arena Marketing
Conference
Author: Dave Brooks
Date: June 19,2008
With opt-in being the key element to interactive campaigns,
marketers are starting to find success with text-message marketing
campaigns, explained James Canella of Impact Mobile during a panel
at the Event & Arena Marketing Conference in Washington, D.C.
The concept is fairly simple — using some type of dis...

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