New for concourse dining at Citizens Business Bank Arena this year: Urban City Taqueria  (Courtesy Citizens Business Bank Arena)

When SMG Worldwide took over Citizens Business Bank Arena in Ontario, Calif., two years ago, its three main goals were to improve the content, food and beverage, and guest experience.

The city invested $4 million to achieve the objectives.

The payoff will be clear to visitors this fall to the arena, where all five primary concessions areas have been r...

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