Park Provisions, created with Levy, will make debut for Providence Park’s reopening
When Providence Park reopens June 1 for the Portland Timbers and Portland Thorns after an $85 million renovation, the soccer clubs will also introduce their new hospitality brand.
In collaboration with Levy, the second-year concessionaire at the downtown stadium, Major League Soccer’s Timbers and the National Women’s Soccer League’s Thorns completely revamped the way they deliver concessions by creating a localized brand and upgrading services, all under the Park Provisions brand. The clubs are announcing the new brand Monday.
“It was an appropriate time with the transformational change at the stadium,” said Mike Golub, president of business for the Timbers and Thorns. “We worked hard at finding a brand we felt was consistent with the club and the city and arrived on Park Provisions. Fans will see a number of things, the look and feel, speed of service with new points of sale and new local product offerings.” Prices on some items will drop for some games.
Portland worked with Levy in a collaborative effort on the idea, which Golub said stemmed from a Levy suggestion. “Our creative people and their creative people swapped ideas and designs,” he said. “There is no magic to it. It is a signal to our fans that it is a new chapter in food and beverage experience in Providence Park.”
The Park Provisions logo and coloring updates the look of the concession stands and 300 worker uniforms. Points of sale throughout the building increase 30 percent, to nearly 450.
The venue has 19 new dining destinations, including a Tillamook Grill with three locations, a Vista Nachos location in the Duracell Deck in the new east stand, and two locations each of Hot Lips Pizza and Podnah’s BBQ, two popular Portland establishments making their Providence Park debut.
The new Tanner Ridge premium section in the east side stand has three specialty areas serving made-to-order yakisoba (a Japanese noodle stir-fry dish), Latin American-inspired selections and hand-carved turkey and prime rib sandwiches, and the new Toyota Terrace includes a tavern with a rotating burger of the month and a panini place.
Across the venue, Portland has expanded its Tillamook-infused dishes, the KeyBank Club now offers a refreshed bar and food kiosk serving cheesesteaks, a new Evergreen Corner presents a walk-in beer bar and food kiosk serving Tillamook products, and vendors will now sell beer and snacks in the Timbers Army supporters section in the north end. Fans in the field-level seats can order from an updated in-seat menu featuring items such as a Dungeness crab cocktail. The team updated its list of craft beer and local wines, featuring Widmer Brothers, Underwood Wine, Westmount Wine and 2 Towns Cider.
Along with 20 new menu items in 2019, the park’s signature dishes now feature Tillamook Bacon Queso Nachos, Specialty Topped Tots, Tamale Boy tamales, Uncle Tony’s Pork Rinds and Vietnamese Noodle Salad. The hot dogs and sausages, from Zenner’s, are all made a half-mile from the stadium, and Portland expects to sell more than 40,000 pounds in 2019.
While the contract with Levy is long term, Portland purposefully kept local food deals shorter to keep options open and menus fresh. “We definitely staggered our deals to target this reopening in 2019. We want to keep it fresh and work with partners who are ready to go in,” Golub said.
“We want to stay nimble. The food scene is always fluid, there are always new things coming in and we want to be able to reflect the current state.”
Providence Park held concession pricing flat in 2019 for weekend games and will introduce value pricing for midweek games. The Park Pricing Series, presented by Coors Light, is in place for six games, offering $2 hot dogs, $2 nachos and $5 16-ounce cans of Coors Light.
Golub said the midweek pricing offers additional value to games that are a little more challenging for fans to attend, though the Timbers aren’t suffering at the gate. The team has sold out every home match since joining MLS in 2011.
“We are trying to align what our offerings are to what fans are telling us they want,” Golub said.
Editor’s Note: This post has been updated from the original version. The correct cost of the Providence Park renovation project is $85 million.