The University of Baltimore-Maryland County’s UMBC Event Center opened in February. (Courtesy Cannon Design)

The University of Baltimore-Maryland County’s historic victory in the NCAA Men’s Basketball Tournament has sparked renewed interest in naming rights for the school’s new arena, say officials with Team Services LLC, the agency brokering the deal.

Last Friday, UMBC beat Virginia in a first-round game in Charlotte, marking the first time a No. 16 seed had c...

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