Date: December 10, 2003

A stellar lineup of artists designed to appeal to diverse audiences along with an integrated marketing approach for concert promotion was the ticket to a successful, record-breaking season for the Cynthia Woods Mitchell Pavilion in The Woodlands, Texas.

The suburban Houston outdoor amphitheatre in 2003 had the four top-grossing concerts in its 14-year history along with breaking attendance records and recording its highest concessions sales and VIP club re...

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