It’s hard to give an artist a gift they’ll have an emotional connection with. After seeing dozens of backstage trade shots with the same old tired jersey presentation, Marketing Manager Becca Watters came up with a novel idea to honor artists who play the Spokane (Wash.) Arena.

“A couple of years ago, I started working with a local bakery on developing themed cookies, starting with hockey-themed cookies for Michael Bublé in 2011,” said Watters, whose quick...

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