TECHNOLOGY, MARKETING USED TO TRACK
DESIGNATED DRIVERS
Author: Dave Brooks
Date: December 13,2006
The Staples Center in Los Angeles is the latest venue in the U.S.
to join the Good Sport program — an anti-drunk driving
program that encourages fans to safely travel to games with the
help of a designated driver.The program is sponsored by
Anheuser-Busch and will be implemented by Staples Center staff
along with the help of concessionaire Levy Restaurants. The program
has been implemente...

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