In the most robust of team apps, the conversation goes two ways, giving both fans and teams something a little extra special they couldn’t otherwise attain. For the fans, a quality app pulls back the curtain on players with behind-the-scenes video and photos and an opportunity to purchase everything from apparel to concessions. For the teams, they love fans having a new entry into revenue streams—such as merchandise sales and in-stadium concession purchases—but they also...

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