Date: May 2003

Blues Clues was done "at a Broadway level" as is Dora, and part of the thinking is to appeal to parents as well as kids, Rosenstein said. "Fifty to sixty percent of the people in the audience are adults. We're true to the character and we have to entertain the adult."

For Stars on Ice, sponsored by Smucker's this year, the show's third title sponsor in 17 years, the target is different. "It's geared toward a mother bringing her child more than a chi...

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