Center ice at Amalie Arena reflects the arena's new name.

As part of a strategic plan to place a greater focus on its brand, locally based Amalie Oil Company has entered into a long-term partnership with Tampa Bay Sports and Entertainment to give the motor oils and industrial lubricants manufacturer naming rights to the downtown Tampa home arena of more than 100 events per year, including the home games of the NHL Tampa Bay Lightning and arena football Tampa Bay Storm. The deal was ...

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