SXSW TAKES ON INTERNATIONAL, INTERACTIVE
FLAIR
Author: Dave Brooks
Date: March 21,2007
AUSTIN, Texas — Word of mouth wasn’t the best way to
learn about new bands at this year’s South by Southwest
(SXSW) conference March 14-18. Instead of having cool friends,
visitors needed to simply check their iPods, cell phones or laptops
to coordinate their long weekend of bands and beer.“I had a
couple hours to kill and was trying to figure out what to do when I
got a text messa...

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