Using the Internet to corral and administer group sales is becoming more and more sophisticated, with one shining example being the Group Sales Web page Feld Entertainment rolled out this past July. According to Frank Klaus, corporate sales director, Midwest region, this page creates an additional tool to add to their "supergrouping" sales.

"There was a need for this, especially in the corporate side," Klaus said. Supergrouping, the method of allowing individuals within groups to purcha...

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