Darren Rovell with ESPN gives the keynote address at the Corporate Ticketing Impact Conference, New York.

REPORTING FROM NEW YORK — Sponsors are increasingly expecting more from sports teams than luxury boxes and celebrity meet-and-greets. Deals that once packaged signage and high-end experiences are evolving into complex business development tools, where data is as equally important as dollars. Attendees at this year’s Corporate Ticketing Impact Conference held at Arthur As...

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