The "Creating Tomorrow's Sponsors" panel included Jason Wolfe, Trip Wheeler, Liz McMillan and moderator Todd C. Koesters (Photo by Martin McKenzie)

REPORTING FROM COLUMBIA, S.C. — Budgets are tighter than ever and sponsorship salespeople have to work harder to justify expenditures, according to the opening panel convened at the Sport, Entertainment and Venues Tomorrow Conference in Columbia, S.C. on Nov 17.

The sports industry is still reeling from the economic dow...

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