Guests enjoy the Sodexo-Lucques Group concessions at L.A.'s open-air Hollywood Bowl. (Courtesy Centerplate)

The Hollywood Bowl, Los Angeles’ open-air 96-year-old concert landmark, has a long tradition of allowing guests to bring their own food and beverage onto the premises for a show and enjoy a picnic and bottle of wine before a show.

"It's tough competing against a history of fun times at the bowl, bringing in your own food and beverage," said Gian Rafaniello, general...

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