SIDE-BY-SIDE: AFFILIATE NETWORKS
Author: Dave Brooks
Date: January 22,2008
As the secondary market develops into a legitimate industry,
venues are discovering ways to leverage the power of the
multi-billion dollar industry to generate revenue for their own
events. While some venues and promoters strike exclusive deals with
companies like StubHub and Ticketmaster, others have entered into
non-exclusive affiliate agreements to generate secondary revenue
using their websites. Four secondary gi...

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