Date: January 5, 2005

NBA HORNETS HIRE BONHAM TO SELL ARENA TITLE

The National Basketball Association Hornets have hired The Bonham Group to sell naming rights to the New Orleans Arena. The team moved in three years ago. SMG, which manages the arena, has reportedly spent an estimated $250,000 on two firms that have not been able to secure a sponsor for the arena or the Louisiana Superdome. The team currently receives $1.5 million from the state annually until the naming rightsare...

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