Comedian Jeff Dunham has a sophisticated and developed merchandise line available at all his shows. (Courtesy UTA)

Like everything in the touring world, merchandising at touring comedy shows has evolved from a T-shirt table at best to online stores and full-fledged product lines including hats, pins, CDs, downloads and books. Based on conversations VenuesNow had with agents and promoters, it’s clear that merch has become a big revenue generator for acts hitting the road in 2018.

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