SECONDARIES LOOK AT INTERNET TECHNOLOGY TO
BOOST MARKET SHARE
Author: Dave Brooks
Date: September 27,2006
While ticket sale charts continue to be the dominant scale for
measuring the success of a ticketing agency, secondary ticketing
firms are looking at a new medium to measure success —
comScores.Powered by a media-marketing company of the same name,
comScores determine e-commerce sites effectiveness by measuring
site traffic, sales and a number of other audience-measurement
variable...

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