The San Francisco 49ers have 100 of HappyOrNot’s terminals around Levi’s Stadium. (Courtesy San Francisco 49ers)

When Moon Javaid’s boss asked him to capture customer satisfaction in a way that would provide real-time data at Levi’s Stadium, Javaid wasn’t optimistic.

“I told him, ‘I don’t think you can do it.’ It’s really hard to aggregate fan feedback in real time,” said Javaid, vice president of business and analytics...

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