Jim Renne’s projects at Rossetti included Ford Field in Detroit and the Daytona International Speedway renovation.

He’ll be owner’s rep for teams, with emphasis on mixed-use developments

Veteran sports architect Jim Renne has joined Jones Lang LaSalle as senior vice president and national director of its sports and entertainment division.

Renne replaces Don Loudermilk, who retired after spending six years in the position. The sports and entertainment division falls under JLL’s project and development services platform.

For about 25 years, Renne worked at Detroit-based Rossetti as a principal and design director. Renne designed major renovations of two motorsports tracks: the $400 million Daytona Rising project and, more recently, ISM Raceway’s $178 million face-lift in Phoenix.

His portfolio extends to Ford Field’s original design and renovations; bunker suite additions to the Palace of Auburn Hills near Detroit; $500 million in upgrades to the U.S. Tennis Association’s National Tennis Center in Queens, N.Y.; and UCLA Health Training Center, the Los Angeles Lakers’ new practice facility and headquarters.

At Jones Lang LaSalle, Renne will serve as an owner’s representative for teams developing facilities and ancillary developments. Jones Lang LaSalle may not have the same brand recognition across sports as CAA Icon and Legends, but over the years it has worked on some major projects. Those include Madison Square Garden’s $1 billion transformation and The Battery Atlanta, the massive mixed-use project next to SunTrust Park, the Braves’ stadium. The Battery encompasses retail, restaurants, a concert venue run by Live Nation, an Omni hotel and 500 apartments.

Renne said the opportunity to help clients develop projects from start to finish beyond architectural services is something he always wanted to get involved in, and the time was right after spending most of his career on the design side. Over the past decade, mixed use has been a key component of arena and stadium development, and Renne looks forward to assisting teams to identify sites, acquire land and form business plans to generate revenue from those properties.

“My role is to grow the platform Don Loudermilk started and elevate it with a worldwide presence,” Renne said.

His initial work at Jones Lang LaSalle includes consulting with the Arizona Diamondbacks to find a site for a potential new stadium in Greater Phoenix. JLL has been working for the Diamondbacks for the past three months after the team and Maricopa County reached an agreement in May to allow the MLB team to find a new home. The two parties had a dispute over who would pay for $187 million in maintenance upgrades to county-owned Chase Field, where the Diamondbacks have played since 1998, their first year as an expansion franchise.

In Philadelphia, the firm is managing a $250 million renovation of Wells Fargo Center for Comcast Spectacor, the arena’s owner and operator. Jones Lang LaSalle is also working for the city of Savannah, Ga., to develop a new $140 million arena, and Renne is taking over that project.

Renne officially started his new job March 15. He remains in Detroit.