While it has its multipurpose functions, the vision for the new $40 million, 5,500-capacity Grand Canyon University Arena in Phoenix is definitely single-purpose: to promote the on-campus/on-line university to the world.

Grand Canyon University Arena will never have a title sponsor, said Bob Machen, senior VP, campus development. It is there to tell the world about Grand Canyon University, a 60-year-old private, Christian university that recently changed ownership. It has already grown ...

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