Prudential Center, Newark, N.J., has developed a new premium hospitality space. The Primepoint Lounge, named for the New Jersey Devils’ payroll processing firm, is tied to a 2,600-sq.-ft. room on the second suite level at the Newark arena.

The lounge is a retrofit of an old storage space along an outer wall and does not have views to the event floor. It features two 85-inch televisions and nine smaller screens, plus furniture and a portable bar. The room can fit up to 150 people, ...

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