Cassie Roberts, partnership & marketing director, Saffire.

REPORTING FROM RENO, NEV.  — Millennials spend 18 hours a day consuming media, said Cassie Roberts, partnership & marketing director, Saffire, speaking about marketing to millennials at Western Fairs Association’s ‘Reconnect’ Conference & Trade Show, held at Grand Sierra Resort and Casino, Jan. 17.

How do they do that? Easy if you are watching TV, working on a laptop and holding your mo...

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