Alex Montoya, formerly with the San Diego Padres, keynotes the IAVM Chapter 7 meeting. (VT Photo)

REPORTING FROM COSTA MESA, CALIF. —  Photo ops backstage are a growing trend in this world of social media marketing. In fact, some acts bring their own props. But venues like Staples Center and Microsoft Theater, Los Angeles, have made sure an appealing, location-specific backdrop is available and visible to anyone backstage who might tweet it out and further brand the venue.

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