Renters wear the Peex rX device around their necks and can create their own personal sound mix. (Courtesy Peex)

Amsterdam arena is first to stock wearable sound mix devices to rent to fans

Tech startup Peex, which promises to personalize the live music experience by allowing fans to control their own five-channel mix of concert sound, announced a partnership with the 17,000-capacity Ziggo Dome in Amsterdam.

Peex’s rX is a wearable mixing tool with earbuds attached. Fans who rent one can mix the sound using a mobile app. Elton John became the first artist to take Peex on tour, albeit only on select dates. The first Peex-powered concerts at the Ziggo Dome will be the June 8 and June 17 concerts by John.

The Ziggo Dome becomes the first venue to partner with Peex and keep a stash of the rX devices on site, more than 1,300 to be specific, with the flexibility to increase the number based on preorders. Visitors can rent the rX by the show for 10 euros, or a little more than $11, and use it, for example, to boost vocals or a guitar solo as part of their personal oncertexperience.

The Ziggo Dome is one of the world’s busiest concert venues. It ranked No. 36 on Pollstar’s first-quarter worldwide ticket sales charts in the arena category.

Ziggo Dome’s Ronald Fiolet said: “We support new and innovative technology that enhances the experience for fans. The live music experience is becoming richer, with deeper immersion and interactivity fuelled by exciting technology trends. The ultimate goal is for our attendees to have the best possible experience they possibly can, and we see Peex as the perfect technology to help achieve this. We are sure this will be hugely popular.”