PEER-TO-PEER MARKETING REACHES TICKETING BIG
TIME
Author: Dave Brooks
Date: February 14,2007
HOUSTON — Ticketing companies are working to better integrate
themselves into the concert experience through marketing strategies
inspired by the viral success of MySpace and YouTube.At this
year’s annual INTIX 28th Annual Conference and Exhibition in
Houston, ticketing companies rolled out a series of branding
initiatives to develop a more interactive live entertainment
experience. Tick...

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