Jason Strauss and Pasquale Rotella reflect and dissect Insomniac's journey to Las Vegas at the EDMBiz Conference. (Photo courtesy of EDMBiz Conference)

REPORTING FROM LAS VEGAS — “The only way anything would happen is if we did it ourselves,” Pasquale Rotella, founder of Insomniac Events Inc., told Jason Strauss, moderator at the EDMBiz Conference and partner at the TAO Group.

Rotella was speaking about a time in the early 90s, after he had been attending raves i...

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