Robyn Williams of Portland'5 Centers for the Arts in Portland, Ore., Shelly Kleppsattel from Fox Theatre in Atlanta, Brandon Lucas of carbonhouse, and Jeff Hartzog of Ruth Eckerd Hall, Clearwater, Fla., speak about rebranding at PAMC. (VT Photo)

REPORTING FROM KANSAS CITY, MO. — There are many reasons a venue can go through rebranding. Maybe a naming rights partner comes on board, or the facility decides to launch a new website. Other times, the old logos are stale or inconsis...

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