The Compass Premier Club at San Diego’s Petco Park has a fresh look after a $2.5 million upgrade. (Courtesy San Diego Padres)
Compass Premier Club has real estate broker as newly signed naming-rights sponsor
Major League Baseball’s San Diego Padres have revamped a premium club at Petco Park and signed real estate broker Compass to a three-year deal to sponsor the upgraded space.
The Compass Premier Club, a $2.5 million project funded by the Padres, brings new life to an 8,000-square-foot lounge that had not been renovated since the ballpark opened in 2004, said Erik Greupner, the team’s president of business operations.
Carrier Johnson, a local architect involved in the original San Diego Ballpark District master plan, designed the Compass Premier Club and BNBuilders constructed it.
As part of re-creating the club, the Padres removed five rows of 122 regular seats to install 42 theater-style loge box seats with cup holders, small televisions and chargers for mobile devices. The loges, which come in groups of two seats and four seats, sold out as a full-season ticket, Greupner said. The ticket price is $150 a person per game, and food and drink is a separate fee.
The balance of regular club seats, which is about 1,400, are dynamically priced and on average sell for about $60 a game. A limited number of those seats remain available, Greupner said, although he did not have exact numbers to share.
Compass, a luxury real estate broker based in New York City with a national network of agents, replaces Omni Hotels as the club sponsor. Compass has been rapidly expanding its business in Southern California, and as part of its activation, the Padres designed a separate VIP patio suite in the seating bowl that’s sold for single games, Greupner said. The patio suite reflects the high-end homes tied to Compass’ business and will feature digital listings of properties marketed by the club sponsor.
The VIP patio suite sells for $1,800 to $5,200 depending on the game and seats 12, Greupner said.
“We do have some electric heat lamps that we’re building into the patio area to keep folks comfortable out there in the ‘brutal’ San Diego weather during the early part of the season,” he said with a laugh.
The club refresh comes after the Padres conducted a detailed survey of season-ticket holders to get feedback on how to best improve the lounge from a design and food delivery standpoint. The result is a greater connection to the game and a design theme consistent with the stadium itself.
A glass wall fronting the club opens halfway to the field for those patrons to better experience the sights and sounds of the game. The club now features a large video wall that rivals any high-end sports bar, Greupner said. A new horseshoe-shaped bar anchors the middle of the room and ties into the video wall on the other side.
“One of the architectural features of Petco Park is the structural steel beams and trusses,” he said. “We opened up the steel beams inside the club that had been covered up for whatever reason. Now, the same structural steel runs throughout the interior of the club. We’ve really opened it up visually … and it ties into the larger aesthetic of the ballpark.”
The club also has a new audio system, which will be used by a rotating group of local musicians performing at Friday and Saturday night home games, Greupner said. The installation uses products from Sony, the club’s AV partner.
Delaware North Sportservice runs the food at Petco Park, and the vendor has eliminated the old buffet setup in favor of a la carte items for meat lovers and healthy fare geared to vegetarians, said Scott Marshall, the Padres’ vice president and chief hospitality officer, who spent 25 years with Centerplate before joining the Padres in 2013.
Two new kitchens bookend the club to accommodate all tastes, Marshall said. Gourmet sausages and turkey sandwiches, plus avocado toast, quinoa bowls and farro salads are part of the new menu catering to both carnivores and herbivores.
“The dining space before was pretty traditional since it was designed in the [early 2000s],” Marshall said. “We’ve moving away from the buffet mentality.”
Club members can also order food and drink from their mobile devices for in-seat delivery.
Last season, the Padres brought local food brands such as Buona Forchetta Neapolitan-style pizza and Blue Water Seafood Market and Grill to the ballpark. Sportservice , through Blue Water delivery, serves fresh fish caught that day as part of its general concessions, Marshall said.
New for this season is a beer co-branded by the Padres and Ballast Point, a local craft brewer. Otherwise, Sportservice and the team are focusing on developing their existing branded partners, Marshall said.
For the 2020 season, the Padres plan to renovate the Lexus Home Plate Club, the ballpark’s second club with seats closest to the field, Greupner said.
Overall, the Padres have generated significant excitement by signing free-agent infielder Manny Machado to a 10-year, $300 million contract. The team has sold an additional $3 million in tickets since adding Machado in late February, according to local reports.
“A lot of what we’ve done over the last several seasons has earned us the No. 1 ranking for best ballpark by USA Today,” Greupner said. “We’re excited to see more people come out to Petco Park to enjoy the beauty of the ballpark and some of the innovative things we’re doing and new areas that we create over time.”