Author: Pam Sherborne
Date: February 14,2007

Ovations Food Services expects to spend about $1 million for
improvements to three Dover Motorsport tracks where the company has
just taken over catering and concession services.The three tracks
are Gateway International Raceway, near St. Louis; Memphis (Tenn.)
Motorsports Park; and Nashville (Tenn.) Superspeedway. Dover
Motorsports made the announcement last week that they had
contracted Ovations, a subsidiary of Philadelphia-based sports and
entertainment firm Comcast-Spectacor.“This is a great piece
of business for us,” said Ovations President Ken Young.
“We will seek similar type business in the
future.”Young said Ovations had been talking to Dover
Motorsports Inc. for about six months or more about the
possibility.Doug Drewes, regional vice president, Ovations, said
the $1 million in improvements will be spread out between the three
facilities, but not equally.“Memphis will probably get the
most,” Drewes said. “We have to build a catering
kitchen there. In St. Louis, we will need to do some modifications.
Nashville is the newest, but we still plan improvements
there.”The length of the agreement between Dover and Ovations
is three years. Centerplate had been the concessions
company.Ovations is in the design phase of improvements to the
three tracks. Drewes said they will be taking the
“fresh” approach and will emphasize quality.“We
have been looking over the menus and plan to customize them around
the most popular menu items,” he said.And, of course, he
said, the most popular menu items are hamburgers and hot dogs,
except in Memphis where barbecue reigns.Ovations Food Services now
has 52 different accounts in 20 states and one in Canada, including
the Nashville (Tenn.) Convention Center; St. Louis
University’s new convocation center in St. Louis, Mo.; and
AutoZone Park, home of the Memphis, Tenn., Redbirds.Dover
Motorsports Inc. operates tracks in three states and presents more
than 400 motorsports events each year. — Pam
SherborneInterviewed for this story: Ken Young, (813) 948-6900;
Doug Drewes, (813) 948-6900.