Olympic Stadium executives hope to bring more concerts to the venue. (Courtesy Olympic Park)

Olympic Stadium has been the punchline of its share of jokes — it’s known as The Big O, for instance, but it’s also been called The Big Owe because of its cost.

For Montreal residents, however, it remains an iconic structure, an international symbol built for the 1976 Summer Olympics and linked in the city’s memory to the gold-medal exploits of the Games’ track an...

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