A rendering of the new seating bowl for State Farm Center, designed by AECOM.

The iconic Assembly Hall at University of Illinois in Champaign opened its doors in 1963. For the first time in its history, the building has taken on a naming rights sponsor. Beginning immediately, the home of the university’s men’s and women’s basketball will be referred to as State Farm Center. 

In a deal made entirely in-house, University of Illinois brought State Farm insurance on...

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