Signage is already up at the recently-renamed Providence Park in Portland, Ore. (Photo by Portland Timbers)

“It rolls off the tongue quite nicely, doesn’t it?” asked Portland (Ore.) Timbers COO Mike Golub of the new name for the team’s home venue, Providence Park.

For at least the next 15 years, the legion of Portland Timbers fans known as the Timbers Army will occupy what is now known as Providence Park. The new 15-year naming rights deal extended the team&rsq...

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