NBA ASKS FOR SECONDS FROM TICKETMASTER
Author: Dave Brooks
Date: March 07,2007
In an acknowledgement of the power of the secondary ticket market,
the National Basketball Association has entered into a marketing
agreement with Ticketmaster to promote the company’s
TicketExchange.TicketExchange is an e-commerce platform allowing
season-ticket holders to re-sell unused tickets to other fans for
whatever the market will bear, pending state law restrictions.
Unlike other secondary platform...

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