The rebranded SAP Center in San Jose, Calif.

The new naming rights deal between the National Hockey League's San Jose (Calif.) Sharks and SAP Software came to pass because of a joke.

Sharks' majority owner and SAP co-founder Hasso Plattner had kidded Hewlett-Packard President and CEO Meg Whitman about giving up naming rights to San Jose's arena. Eventually she took him up on the offer and the change from HP Pavillion to SAP Center at San Jose was born.

The Sharks, the ci...

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