New signage for the home of the Cleveland Browns, which became  FirstEnergy Stadium Tuesday.

The Cleveland Browns, one of the most tradition-bound teams in the National Football League, has signed a 17-year naming rights deal with FirstEnergy Corp. for an undisclosed amount of money.

“It’s exciting for the company, it’s exciting for Cleveland and it’s exciting for the Browns. The Browns have a great brand across the country, and it will make both FirstEnergy and the Browns a stronger entity going forward,” said Todd Schneider, an executive with FirstEnergy.

Akron, Ohio-based FirstEnergy Corp. is the first company to brand the Browns’ home turf since the stadium opened in 1999. It’s been known as the Cleveland Browns Stadium, but the venue will now be called FirstEnergy Stadium, posting its name on exterior signs, event sponsorships and media ads.

“The Browns have a new owner. The new owner had a different outlook on naming rights. He was interested in finding a local corporation,” Schneider said.

In October, Jimmy Haslam became the new owner of the Browns, and finding an Ohio-based company to invest in the venue was a huge score for him, Schneider said. The announcement was made on Jan. 15.

FirstEnergy is an energy company that operates in six states throughout the nation, and both the Browns and the utility corporation hope to expand their presence through the new deal. The utility company was born when Centerior Energy Corporation and Ohio Edison merged in 1997.

For nearly a decade, FirstEnergy has been a corporate partner with the Browns, through stadium scoreboard and gate advertising.

Contact: Todd Schneider, (330) 620-2895