A rendering of the new signage for PNC Music Pavilion in Charlotte, N.C. 

PNC Bank entered the North Carolina market in 2012 and is now making a name for itself in Charlotte through a naming rights deal at a local amphitheater. Live Nation Entertainment’s PNC Music Pavilion in Charlotte signed a multiyear naming rights deal with the bank, a departure from their previous deal with Verizon Wireless.

“We talked to a number of different companies — some in the commu...

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