Monster Jam brings a family crowd to Friends Arena, Stockholm, Sweden, last year, before Lagardere took over management.

There is a lot of security in a multivenue, multiyear booking for Monster Jam, and that’s just what Feld Motor Sports, a division of Feld Entertainment, has in its new partnership with Lagardère Unlimited Stadium Solutions. The agreement not only means hundreds of thousands of new fans for Monster Jam, but may also lead to even more content deals with Lag...

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