DETROIT ? Marshall Glickman never thought he would have to travel to Moscow to discover the importance of bringing small businesses into luxury seats.

At the time, the former president of the Portland Trail Blazers of the National Basketball Association was on a mission ? revive the slumping European National Basketball Association, whose teams were annually posting $8- to $12-million losses, and ticket sales slumped to 25% of capacity.

There were plenty of problems in the beleaguer...

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