Tessitura client Arena Stage at the Mead Center for American Theater in Washington has an upselling component for parking, food and drinks built into its ticketing platform. 

Technology is making it easier to bring the box office to the fan, which makes for a more convenient and personal experience.

“It’s taking the box out of the box office,” said Tessitura President Jack Rubin. TRBO (Tessitura Roving Box Office) allows box office professionals to take points-o...

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