Since opening in October 2007, downtown Los Angeles’ $3-billion L.A. Live entertainment district, the home to the world-famous Staples Center, has welcomed everything from the Grammy Awards to the NBA Finals. But it wasn’t until last summer’s inaugural BET Experience that the AEG-operated complex proved it was capable of hosting a large-scale music festival.  

Last June’s three-day BET Experience, a multiyear partnership between Viacom-owned BET Network...

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