Festivals and sports are ripping a page right out of the touring biz playbook
Festivals are no longer the domain of grungy campers who are happy to pitch a tent and grab their meals from a cooler or a hot dog from a makeshift concession stand. A ticket to a sporting event is not just divided between the 50-yard-line and the nosebleed seats anymore. Learning a lesson from their music-touring counterparts, who figured out long ago that there are plenty of punters willing and able to buy and affor...

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