The Longhorn City Limits concert series, new this season at the University of Texas, is bringing fans out to Longhorn football games earlier. (Courtesy University of Texas)

When Chris Del Conte arrived as the new athletics director for the University of Texas in January, he challenged the staff to come up with ideas for how to improve the game-day experience for the school’s storied football program.

Athletics department staff moved quickly, and one of their first across-the-boa...

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