Mike Evans, president of arenas; Cole Gahagan, Ticketmaster; Gerry Barad, COO, Global Touring; and Brad Wavra, SVP, North America Touring, all with Live Nation, share tips on scoring bookings during IAVM's VenueConnect. (VT Photo)

REPORTING FROM PORTLAND, ORE. — Live Nation’s mantra is to lengthen artists’ careers and tours, making room for more secondary and tertiary market venues in today's concert scene. How venues can attract those dates was the subject of ...

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