HARD Founder Gary Richards

Live Nation has purchased Electronic Dance Promoter HARD Events for an undisclosed sum. The move brings longtime promoter and DJ Gary Richards into the Live Nation fold and might set off a new round of promoter acquistions. 

The news follows an announcement by Robert Sillerman that the former SFX executive is planning a $1-billion buying spree of EDM promoters, much as he famously did with rock promoters in the late 90s before spinning off the company t...

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