Rebecca Throne: “When I started it was still kind of the Wild West.” (John Curley)

Rebecca Throne got the job of a lifetime by accident. At the peak of the dot-com boom in the late 1990s, she was working at a boutique consulting firm in San Francisco in the same building as Wired magazine when she began hearing about something called Burning Man. “Everything I heard about it sounded like my version of hell,” said Throne, an art history major. “Nobody mentio...

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